Selling Information

The preparation you put into getting your property ready for sale can be the difference between getting a standard price and a great price. The best part is, it’s not hard, time consuming or expensive.

The process, or indeed art, of presenting your property for sale is an important one to master. For most, the sale of a property comes around every 5-7 years. For others it has become a more regular event, choosing to capitalise on the opportunity of upgrading the family home and make substantial tax free gains in the process.

Whatever your reason for selling, the process can either be stress free or tense and disappointing. The good news is that you have the ability to choose. There are four factors that will influence the outcome of any sale.


Buyers for a property can be found all year round.  With the marketing process having become far more sophisticated than in previous times, the issue of timing is less critical today than in the past.  However there are some important points that you may want to consider.  In most areas of Australia, between the 20th December and the 7th January are seen as times to avoid but here in The Greater Rockhampton Region and particularly on the Capricorn Coast, our tourists can make this period a great time to be marketing your property.

Spring is often considered to be the best time to sell. It’s a time of optimism and with the weather clearing, more potential buyers will be out and about. It is also a time when more sellers will put their homes on the market so there will be more competition.

Timing, presentation and advertising are all required to bring buyers and sellers together for the best result.

The time required to sell property that is accurately priced will typically vary between two and six weeks.  Prior to placing your home on the market, allow an additional two weeks to prepare both the property and the marketing material.


Presentation of your property is a critical factor in achieving the highest possible price.  A tidy home says “Welcome”.  This would be similar to detailing your car before you sell it.  The emotional appeal required to raise interest in buyers will not be achieved by a poorly presented property.  Your home should be kept neat and tidy during the period of inspections. It should not necessarily be a “show place” but appear a comfortable home in which to live. Fresh flowers or indoor plants always brighten up a home.

While you’re cleaning, think about each room and what furniture really needs to be in it. Rooms look smaller when they are crowded. Clear out anything that’s not needed to create a feeling of spaciousness.

Make sure that all minor repairs are completed. Sticking doors and windows, loose door knobs, faulty plumbing, or peeling paint may affect your sale.

Let plenty of light into your home. Nothing improves atmosphere more than brightness. And on a dull day switch on some lights prior to arrival of prospective purchasers.

On a hot day don’t forget to turn on any air conditioning or fans (or simply let the breeze flow through).

Method of Sale

When it comes to selling your property, there are three popular methods to choose from:

• Public Auction
• Private Treaty (Sale)
• Public Tender

Each has its own advantages and it is advisable to speak to your agent about the benefits of each method, however in short;


This method removes the price and our aim is to put the buyers into competition and have them compete for your home.  When sold at Auction, there are NO conditions, which ensures a very clean contract – NO building and pest inspection conditions – NO finance conditions and NO cooling off period.  There is a set time and place for the Auction to take place.

Private Treaty

You place a price on the property which this particular method which makes it much easier for our buyers to determine if they will inspect the property. The buyers will be given a very good idea which will buy the property and they can enter into a negotiation on their terms and conditions to which you can counter offer.

Public Tender

With a set time and date for all offers to be made, this method of sale is particularly popular with very unique homes or commercial property.  It gives the vendor the opportunity to look at the multiple offers and to then decide on who they want to open negotiations with.